Unless you’ve been hiding under a rock for the past couple weeks, you’ve probably seen and heard the advertisements for McDonald’s new “Southern Style” chicken sandwich and biscuit. You might have even tried it already. And if you’re a fan of Chick-Fil-A, you are probably thinking that Ronald McDonald found a way to infiltrate the CFA headquarters and sneak away with the secret recipe, because the new sandwich from McDonald’s is so similar it could be the long-lost brother of the legenday Chick-Fil-A sandwich. How did this happen? What does CFA think about it? That’s what I wanted to know, so during my recent conversation with CFA’s Corporate PR man, Mark Baldwin, I gathered up enough courage to ask him.
FFC: Let’s get right to it — McDonald’s copied Chick-Fil-A. I know it. You know it. McDonald’s knows it. Everybody knows it. — How does that make you feel?
CFA: We are flattered that McDonald’s is enamored enough with our products to be willing to clearly imitate our original Chick-fil-A Sandwich and Biscuit. Based on the reactions we’ve seen from customers thus far, they are making good choices and realize the superiority of Chick-fil-A’s products and people.
FFC: Have you tried their new sandwich? What did you think about it?
CFA: Yes, we all have tried the Southern Style chicken biscuit and sandwich and, to be honest, they did a good job copying our products. It will probably do well on Sundays (when Chick-fil-A restaurants are closed)!
FFC: It seems McDonald’s was very thorough when replicating the CFA sandwich.
CFA: There are, however, some key differences in the two products. Since Truett Cathy created the first chicken sandwich in the early 1960’s, Chick-fil-A has been preparing each sandwich fresh daily at the restaurant. We hand bread our chicken sandwich and breakfast filets in the store, while our competitors have frozen, pre-breaded chicken shipped to their restaurants. We even make our biscuits from scratch every morning.
FFC: They seem to have done a good job in duplicating the seasoning and flavor. Did they hire a team of food spies to steal the secret recipe? Maybe they tied up and kidnapped Truett Cathy (CEO) and forced him to spill the beans? (laughing)
CFA: No, they didn’t tie Truett up to get the recipe, but two of their Atlanta franchisees finally realized the impact Chick-fil-A was making, and convinced their corporate folks to try a chicken sandwich. You might be interested in this article that explains McDonald’s entry into the chicken sandwich market.
FFC: Very interesting stuff. Mark, I want to thank you and Chick-Fil-A for being gracious enough to visit with me today. I realize the circumstances are a bit unusual. In closing, is their anything new and exciting coming up for CFA?
CFA: We will be releasing some pretty significant news ourselves next week — basically, 180 degrees different from the Chicken Sandwich and Biscuit hype. You may want to fast over the weekend, because there will be plenty to try!
My thanks again to Mark for the candid converstaion.
I love Chick-Fil-A, and I’ve been eating at McDonald’s since I was a kid. It’s an odd feeling for me, to see one copy the other. They say imitation is the most sincere form of flattery. So considering that McDonald’s is the #1 fast-food chain in the world, and they are copying somebody else, this would seem to confirm my belief that Chick-Fil-A is, and has been for many years, the best chicken sandwich in fast-food.
How do I think the new offering from McDonald’s compares? I’ve tried it once, and it was a very good sandwich. I’m going to have it again soon, and bring some friends along with me. I will follow-up with my review, plus the opinions from my guests.