Fast Food Domains, Who owns them?
With so many people watching the Pizza.com domain auction with interest, we here at FFC were curious to see how many of the Fast-Food related Domain Names are owned by companies within the industry. They already spend millions of dollars to brand their names and logos, so we wondered how many of them own the generic domain counterparts of the fast-food products they sell. Below is a list of the domain names we checked out, and the results of our research. There are eighteen names in total, and it might surprise you to learn that most are just sitting there undeveloped.
18 prime food domains… only 4 are owned or developed by food companies.
Burgers.com — Owned by Carl’s Jr. (Hardees) restaurants. The name is being used to forward traffic to the main Carl’s Jr. website. The Carl’s Jr site is fully developed, well designed, interactive and fun to visit. We are impressed.
Tacos.com — Owned by Desert de Oro Foods, a group of Taco Bell franchisees. The name takes you to a mini-site with only limited information. There’s really nothing to see here, except a list of the franchise store locations, and a contact form.
IceCream.com — Owned by the Nestle Corporation / Dreyers Ice Cream. The name first takes you to page asking what part of the country you are from, then to a page promoting the various ice cream brands and products available from the company. There’s some type of Scooby-Doo product connection or promotion, but the whole website seems half-hearted and unfinished.
MexicanFood.com — Owned by the Taco Villa restaurant. The name takes you to a fully developed “Taco Villa” website. This is a Canadian company, with 15 restaurant locations, all in Canada. It’s a nicely designed, professional looking site.
Hamburgers.com — a parking page, privately owned.
Cheeseburgers.com — a parking page, privately owned.
Sandwiches.com — a parking page, privately owned.
Fries.com — a parking page, privately owned.
FrenchFries.com — 1-page site, describing importance of a good domain.
Nachos.com — nothing, dead page.
Burritos.com — a parking page, privately owned.
Chicken.com — a parking page, privately owned.
FriedChicken.com — a parking page, privately owned.
OnionRings.com — nothing, dead page, privately owned.
Donuts.com — a parking page, privately owned.
HotDogs.com — a parking page, privately owned.
Chili.com — a parking page, privately owned.
Pizza.com — currently for sale, in auction format, at Sedo.com
Note: A “parking page” is a simple 1-page site with paid advertisements or links on it. The purpose is to take advantage of any traffic (visitors) the web address might receive. A common practice by domain owners who haven’t developed a company, brand or content. Usually a better choice than just having a dead page.
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