Fast Food Critic - Reviews, News and Nutrition Information about Fast Food.

One day back in June, Steve Portigal was leaving his hotel in Seattle when he noticed a bright bold truck advertising KFC’s Chicken Bowls. It had huge glass windows on all sides, creating a big glass box on wheels, and colorful banners hung in the windows. Suddenly the banners rolled up like mini-blinds to reveal something inside…

It was a giant KFC chicken bowl, the size of an automobile. It wasn’t just a big bowl, the ingredients were big too. Enormous pieces of chicken and huge kernals of corn are clearly visible among the mashed potato, cheese and gravy filled jumbo tub. Then, just as quickly as the banners on the magical truck had opened, they closed again, hiding the humongous bowl and whatever other mysteries were held within.

Adding to the fascination, as Steve pulled alongside the truck he received a message on his cellphone requesting him to accept a Bluetooth connection from KFC.

“I declined, but Whoah. I was watching them, and they were watching me.

I guess this is the sort of thing you read about, but to see it deployed and actually happening right in front of me, that was quite intense.”

– Steve Portigal, Portigal Consulting

An interesting combination of advertising tactics from KFC, and a creative way to get attention in traffic, assuming it doesn’t freak-out people and cause an accident.

Thanks to Steve for sharing his awesome cool, slightly disturbing experience with us. Personally, I would have jumped out of my car, grabbed the giant spoon I keep in my trunk, and demanded to eat that giant bowl of food they had teased me with.