Sonic’s new Fried Ice Cream Blast
Sonic Drive-In is introducing the Fried Ice Cream Blast, a new version of the company’s popular frozen dairy treat. Soft serve ice cream, cinnamon crisps, caramel and whipped cream topping are combined to create the new sweet summer special. It’s scheduled to be available on August 1st, however you might find some locations already serving it. When I first heard the name, I thought it was actually a type of fried ice cream. I was ready to be shocked and amazed. As it turns out, “fried” is simply a reference to the cinnamon crisps, which are in fact deep-fried.
Apparently I’m not the only one confused by the title, as they’ve added the following disclaimer to their advertising and website — “Product consists of soft serve, rather than fried ice cream”. — Frankly I find this type of labeling to be silly and misleading, but they don’t consult me on these things. Visit SonicDriveIn.com to learn more.
very weird name.
Does look good for a treat though! Will you be reviewing this?
LA bans fast food restaurants in parts of town
http://wbjb.org/home.php/2008/07/30/fast-food-ban/
I’m just not a fan of Sonic’s ice cream. It tastes cheap.
I *wish* there was a Sonic nearby! None anywhere close to NYC, alas.
argree its an odd name, but I’m just looking forward to the fact that Sonics are finally coming to my area!
Are you people really “confused” by the title of this dessert? Sonic isn’t the first to use it… Breyers (or another commercial ice cream company) has a Fried Ice Cream variety, too. It’s just a reference to the mexican treat, where vanilla ice cream is coated with a cinnamon batter and flash fried. Did you really expect this milkshake-type dessert to be fried? Your confusion confuses me.
Molly,
Here in Texas, Fried Ice Cream is served at many restaurants, and even our state fair. It’s a very real dish, not just a “flavor”. So therefore when somebody calls a product served at their restaurant “Fried Ice Cream”… I don’t think it’s too much of a stretch to expect some type of fried ice cream. Simple enough.
By the way, the real dish is not coated with a cinnamon batter. It’s typically coated with cookie crumbs or ground up cornflake cereal. The Asian version uses a tempura batter. After it’s cooked, it gets sprinkled with a little sugar, cinnamon and sometimes honey. So, even ‘you’ are confused about what it really is.
Furthermore, I can tell you that every person I’ve talked to here in Texas thinks it’s a ridiculous name and marketing campaign.
If somebody is going to pull names out of the sky, they should expect people might notice, and say something about it.
Anyway, no Sonic hating here. I was just pointing out something I felt was silly.