“Arby’s makes me angry. I’ve seen posters and advertisements for new cheddar curly fries everywhere in my town. I love the old curly fries but was pumped about a new flavor. It’s not a new flavor. They just give you a small cup of cheese to dip. The fries are the exact same curly fries. This is stupid. They make it sound like new fries but it’s nothing but a cup of cheese they already put on sandwiches, served on the side. This is false advertising. You should warn people about it. I’m mad at Arby’s and this really sucks.” – Matt S. from Garfield Heights, Ohio.

Matt, your message hits close to home because I encountered the same situation two years ago. This is not a new item, but it comes and goes from the Arby’s menu. Anyway, I went there expecting the fries themselves to be cheddar flavored. When I opened my bag to find the standard curly fries with a tiny container of warm cheese, it was a surprise. Indeed they simply added a plastic cup of melted cheddar and renamed the product. I don’t believe it’s false advertising, just a bit confusing.

Arby’s is great, but this particluar product campaign misses the mark in my opinion. Thanks for writing. Now FFC readers will be better informed.