The inventor of the Egg McMuffin died this week. Herb Peterson was 89 years old, and died “peacefully” at his home in Santa Barbara California, according to Monte Fraker, the vice president of operations for McDonald’s stores within that city. Santa Barbara is also the city where the Egg McMuffin first made it’s debut, way back in 1972. Peterson first began working with McDonald’s as the vice president of their advertising agency, D’Arcy Advertising of Chicago. He is credited with the companies first national advertising slogan “Where Quality Starts Fresh Every Day.” He eventually became a McDoanld’s franchisee, owning 6 restaurants when he passed away. He is survived by his wife, 3 daughters and 1 son.