This just in from the KFC press room — “KFC fans who pay close attention to the latest in-store KFC Snacker posters may see more than what first meets the eye. The Colonel’s secret recipe for KFC’s Original Recipe remains locked away but a new “secret” image is hidden in KFC stores nationwide. Continuing its dedication to marketing firsts, KFC has hidden a secret image in its in-store point-of-purchase (P.O.P.) advertising for its line-up of 99 cent Snacker sandwiches. After pioneering the first-ever documented hidden message in a national TV ad in 2006, KFC has pushed the marketing envelope even further by hiding something special in the latest Snacker advertising, both in-store P.O.P and again in broadcast television commercials, giving thousands of Americans a chance to win.” — Read the full press release and contest details here.