Watch out Chipotle, the folks at Taco Bueno are going after the gourmet burrito (and bowl) market, and they’re serious about making it a success. The company is in the process of installing flame grills at all restaurant locations, and the transition should be completed by the end of this month. Bueno’s new menu will include Fajita Tacos, Gourmet Burritos and Gourmet Bowls. All the new items are made with flame-grilled steak or chicken, cooked fresh daily at each store.

“Taco Bueno is proving its commitment to scratch cooking by adding flame grills to our restaurants. Many other quick-serve brands advertise grilled products, but often the ‘grilling’ takes place in a faraway factory. At Bueno, the new fajita steak and chicken are cooked over fire all day at each of our units.” — Bueno