The domain name Pizza.com is currently for sale, with a high bid over 2.5 million dollars. The name is being sold by it’s owner in a live web auction via Sedo.com, the world’s largest marketplace for buying and selling domain names. With over 3 days still left in the auction, we can only guess how high it will go. It would seem almost certain to break the 3 million dollar mark, but some are saying it could reach 4 or 5 million. Whatever the final price, this is a sweet piece of ‘virtual’ real estate, and some serious money being spent on it.

You can follow the auction by clicking here. The identity of the bidders are kept private, so if you’re hoping to see a bidding war between Pizza Hut, Domino’s and Papa John’s, you will be disappointed. Of course, there is no guarantee the established Pizza Giant’s of the food industry are behind the multimillion dollar bids, or even interested in the name. But it raises an interesting point, about who the bidders are, and who will eventually walk away with this valuable Internet property. We will keep this story covered with a follow up after the sale is completed and made public.