Posts With The Sirloin Burger Tag

Jack’s Sirloin Ads Win Gold Effie

news__effie_awards_jack_in_the_box.jpgSAN DIEGO — When Jack in the Box introduced its 100% Sirloin Burger last year, it caused a few ripples in the quick-serve industry. Not only did they introduce the first all-sirloin burger offered by a major fast-food chain, they also unleashed a clever advertising campaign that caught the attention of consumers and the competition. This week, the New York American Marketing Association awarded Jack’s “Sirloin vs. Angus” ad campaign with the Gold Effie Award in the Fast-Food category. The advertising campaign, which included television, radio and print ads, highlighted the high-quality of the chain’s 100% Sirloin Burger by using humor and a play on words to differentiate it from several competitors who offer Angus burgers.

“Our ads promoting the 100% Sirloin Burger really resonated with our guests and were very effective in driving traffic to our restaurants,” said Terri Graham, senior vice president and chief marketing officer for Jack in the Box Inc. “It was a very successful campaign and it’s extremely gratifying for it to be recognized with a gold Effie award.” The 2008 Effie Awards recognize creative achievement in meeting and exceeding an advertising campaign’s business and sales objectives. – Source: JITB / Effie.

Editor’s Note: I recently reviewed Jack’s BBQ Bacon Sirloin Burger. Good stuff.

Jack’s new BBQ Bacon Sirloin Burger

Wow, that’s a big burger. And it looks great. Those were my first thoughts after seeing my BBQ Bacon Sirloin Burger from Jack In The Box. And since I just got a new camera, this was a good opportunity for a close-up. Aside from the poor lighting, the shots came out nicely. There’s no denying this burger is a thing of beauty, at least by fast-food standards. But we all know looks can sometimes be deceiving, so let’s start eating and see if this burger has the brawn to back up the beauty.

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My first bite was impressive, with a smokey flavor that reminded me of something cooked at home on the grill. The meat was tender, and still had some juices left inside. The sirloin heritage of the patty is obvious, and it has a better taste and texture than average run-of-the-mill fast food burgers. Believe it or not, it’s also attractive, with a natural beef look, as opposed to the Quarter Pounder’s clone-like appearance.

On top of the big sirloin patty are onion rings, bacon strips, American cheese and barbecue sauce. It all sits inside a bun that looks like a bakery roll, and has another slice of American cheese on the bottom half. Each component was tasty, cooked properly, and made it’s own contribution to a great package. The toasted roll had a buttered outer-layer and soft doughy center. The onion rings were crunchy and slightly sweet. The bacon was sliced thin and cooked crisp. The cheese was melted around the patty and bun. And the tangy barbecue sauce was the perfect finishing touch.

MMMMMMmmmmm — I said out-loud while eating and taking the photos. I cannot comment on the source or nutritional value of the ingredients used in this product, but from the standpoint of a pure fast-food eating experience — This burger rocks!

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It’s a wonderfully delicious combination of flavors and textures. The kind of thing that inspires people to re-create the same recipe at home. It also inspires angry words and sometimes even lawsuits. Carl’s Jr says this new burger from Jack In The Box is a “Blatant Rip-Off” of their Western Bacon Cheeseburger, an item they have been serving for over 25 years with the same basic ingredients. So there’s more spice to this story, than just in the burger I’m currently eating and writing about.

I would do a head-to-head comparison of the burgers, but Carl’s Jr has not migrated to my city yet. In fact I believe there’s only 3 locations in the entire state, but I will find the closest store and see if anything is possible. Maybe a road trip? Who knows.

The new BBQ Bacon Sirloin Burger from Jack In The Box is delicious. The first bite made woke up my taste-buds and when I finished eating I felt happy and satisfied. There’s no mistaking the sirloin patty for a prime cut at the butcher, or the whole package for a hand-made creation at a custom burger joint, but this is a pretty darn good burger for fast food. The combination of ingredients is great. I can understand why Carl’s Jr. would be trying to protect the idea, but it seems unlikely they can. It’s a fairly basic recipe made from common items. Anyway, since there are no Carl’s Jr. locations near me, I’m glad that Jack in the Box is serving them up so I could enjoy that great combo of sirloin, onions, bacon, cheese and barbecue sauce.

Price: $4.99 / Website: JackInTheBox.com

Fast Food Critic Score: A

Click here for rating system details.

Nutrition Facts - Jack In The Box, BBQ Bacon Sirloin Burger.

Calories - 1010
Calories from Fat - 440
Total Fat - 49 grams
Carbs - 91 grams
Saturated Fat - 19 grams
Trans Fat - 5 grams
Cholesterol - 150 milligrams
Sodium - 2190 milligrams

EDITOR’S NOTE: Anybody who eats hamburgers should be aware they are not typically considered health food, no matter where they are served, or by whom. Burgers of this size, with these type of ingredients, are going to rack up the calories and fat. That’s just a simple fact of life, and food. You should try to eat a ‘balanced’ diet, make educated choices and practice moderation.